Startup is a modular theme built specifically for single-product stores. It can also easily handle bigger catalogues, thanks to its powerful mega-navigation, while its four beautiful presets and full responsiveness will look sharp on any screen.

Theme Features

Customizable Layout

Tons of display options make this one of our most flexible themes.

Fully Responsive

This theme is optimized to look perfect on any browser, screen and device.

Integrated Instagram Feed

A dedicated homepage feed displays your recent Instagram photos.


An easy-to-use, multi-tiered menu makes browsing an absolute pleasure.

Multiple Content Widths

Container width options give you the best fit and frame for your content.

Quick Shop

Get visitors to the checkout faster with streamlined add-to-cart shopping.


If you own this theme, we'd love to hear from you!

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Average rating:  
 20 reviews
by thirtynine99 on
Great stuff!

I want to thank Reid over at Pixel Union for the awesome support. I am extremely happy with the way my website has turned out, it is a perfect fit "theme" for my type of business.

Two thumbs up

Steve at support was more than helpful, and even though i'm not tech savvy, Steve patiently worked with me and helped me in the process! Great service!

by Drink Healthy Today on
Highly recommend it.

I think it's a perfect theme for a single product store. Helps you give a really convincing description of your product while displaying all good facets of it. It looks clean and elegant. Awesome customer support with a response time of less than 24hr. You can see it in action on my store:

by Mastering the Mix on
Theme is absolutely excellent.

My store conversation rate is fantastic, works great on phone and desktop/laptop. The team are amazing, always very friendly and ready to help if there are any issues that need to be ironed out. They go above and beyond. They've got a customer for life with me now.

by suzawelch on
Awesome theme and support

Great theme, very flexible and easy to use, with automatic Instagram feed option. Support team are excellent and have made a couple of minor code changes for me at no cost. I highly recommend these guys and their Shopify templates.

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Need help with Startup?

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