Startup is a modular theme built specifically for single-product stores. It can also easily handle bigger catalogues, thanks to its powerful mega-navigation, while its four beautiful presets and full responsiveness will look sharp on any screen.

Theme Features

Customizable Layout

Tons of display options make this one of our most customizable themes.

Fully Responsive

This theme is optimized to look perfect on any browser, screen and device.

Integrated Instagram Feed

A dedicated homepage feed displays your recent Instagram photos.


An easy-to-use, multi-tiered menu makes browsing an absolute pleasure.

Multiple Content Widths

Container width options give you the best fit and frame for your content.

Quick Add-to-Cart

Get visitors to the checkout faster with single-click add-to-cart shopping.


If you own this theme, we'd love to hear from you!

Submit your review

Create your own review

Average rating:  
 2 reviews
by Thodio on Blank Business Name
Above and beyond customer service

I have had this theme running for a while and it had done great things for our company. The guys from pixel union will go above and beyond to make sure every body is happy, I have not seen great service like this in a long time.

by Frederik Larsen on Blank Business Name
Everything you would look for in a theme

I've been working with the Startup theme for a year and a half now and i'm still discovering new small features. I've never had an issue that couldn't be solved, and if the problem was bigger than i could handle with my limited technical know-how, pixelunion has always helped as much as they could. Wish all customer supports was as good and fast as they are.The theme is responsive and beautiful even though you have many products, not just the single-product they advertise. Thank you PixelUnion


Drive more sales with Pixelpop pixelpop

Grow your mailing list, boost engagement, and convert more customers with great-looking popups and banners.

Shopify Check it out on Shopify