Startup is a premium Shopify theme built specifically for small catalogs and single-product stores. Designed to show off exceptional product details, Startup lets you create a one-page shopping experience with all the sections you need to highlight value, tell a compelling story, and convert visitors into customers.

Theme Features

Customizable Layout

Tons of display options make this one of our most flexible themes.

Fully Responsive

This theme is optimized to look perfect on any browser, screen and device.

Integrated Instagram Feed

A dedicated homepage feed displays your recent Instagram photos.


An easy-to-use, multi-tiered menu makes browsing an absolute pleasure.

Multiple Content Widths

Container width options give you the best fit and frame for your content.

Product Videos

Show off your products by adding videos to product pages.


If you own this theme, we'd love to hear from you!

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Average rating:  
 34 reviews
by Tao Radiance on Pixel Union
Beautiful theme, great customer support

Once we saw this theme, my business partner and I tried it immediately and then bought it. There were a couple glitches but all of them were quickly fixed and all our questions were answered by Susie and Steve. It's a beautiful theme and their support team is responsive and friendly.

by Palmpress on Pixel Union
Great theme and support

I like this theme and the customer service is solid!

by on Pixel Union
Great theme, super flexible

This theme is great and super flexible. Support staff is very responsive and helpful when you have questions. I'm very pleased.

by Rachael on Pixel Union
Awesome theme + awesome support!

I've got a couple of websites and use Pixel Union themes on all of theme. The themes are all very flexible and responsive, and best of all they look great and are easy for users to navigate. Theme support rocks for when you get stuck too. Thanks Steve!

by Polalab on Pixel Union
Super fast theme!

Great support and super fast Theme!

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Need help with Startup?

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