Startup is a premium Shopify theme built specifically for small catalogs and single-product stores. Designed to show off exceptional product details, Startup lets you create a one-page shopping experience with all the sections you need to highlight value, tell a compelling story, and convert visitors into customers.

Theme Features

Customizable Layout

Tons of display options make this one of our most flexible themes.

Fully Responsive

This theme is optimized to look perfect on any browser, screen and device.

Integrated Instagram Feed

A dedicated homepage feed displays your recent Instagram photos.


An easy-to-use, multi-tiered menu makes browsing an absolute pleasure.

Multiple Content Widths

Container width options give you the best fit and frame for your content.

Product Videos

Show off your products by adding videos to product pages.


If you own this theme, we'd love to hear from you!

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Pixel Union
Average rating:  
 36 reviews
by TryLookalu on Pixel Union
Perfect for Ecomm Startup

The startup theme is perfect for my new ecomm startup. Clean, beautiful, and easy to navigate. PLUS, and this is the best part, Pixel Union's support is simply amazing. Highly recommend for someone who is launching a product / simple online business and wants a slick, professional, and easy to use website.

by MONKEY on Pixel Union
Perfect, A+

The theme itself is A+ and perfect for our needs, but even better than the theme itself is the support that is provided!! Anything I need, the Pixel Union is very responsive and can even make technical changes on my theme that are outside of my knowledge capabilities. 100% recommended

by Tao Radiance on Pixel Union
Beautiful theme, great customer support

Once we saw this theme, my business partner and I tried it immediately and then bought it. There were a couple glitches but all of them were quickly fixed and all our questions were answered by Susie and Steve. It's a beautiful theme and their support team is responsive and friendly.

by Palmpress on Pixel Union
Great theme and support

I like this theme and the customer service is solid!

by on Pixel Union
Great theme, super flexible

This theme is great and super flexible. Support staff is very responsive and helpful when you have questions. I'm very pleased.

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Need help with Startup?

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