Blenders Eyewear

Power and performance meet world-class ecommerce design on Shopify Plus.

Services
Strategy, Design, Development
Platform
Shopify Plus, Shogun
Duration
6 months
Deliverable

Future so bright

We first learned about Blenders Eyewear and its founder, Chase Fisher, long before we started working with him. If you don’t know Chase, he’s one of Shopify’s brightest stars, whose direct-to-consumer sunglasses empire is a classic disruptor story—not to mention the envy of millions of online entrepreneurs.

But rapid growth like Blenders’ isn’t always easy. When Chase reached out to us, he had already made the switch to Shopify Plus, but he was looking to invest in a custom solution that could build the Blenders brand and break the shackles of poorly built Shopify apps. Chase had worked with developers before, but he made the decision to invest in a long-term design partner who knows Shopify inside and out, and who could build Blenders a fully custom online store to support its growth.

Everything mobile

One of the first things we found when we started diving into Blenders’ analytics is that the site sees a shocking amount of mobile traffic. We’re talking upwards of 80% of visits taking place on mobile. Even for Shopify, where a majority of transactions happen on mobile, that’s high.

Needless to say, mobile conversions were top of mind in every design decision we made, from how customers find and browse products to how they add to cart and check out. Now, a customer can discover one of Blenders’ products on Instagram, navigate to the mobile site, choose a variant, and complete their purchase in a matter of minutes.

Speed and performance

Chase is a savvy merchant who knows that improving speed and performance is one of the best ways to increase conversions. He made it clear from our first conversation that he didn’t just want the new site to look great—he wanted it to run fast.

It didn’t take long to find that the old theme’s performance was held back by a slew of Shopify apps. Some of these apps were fundamental to Blenders’ success, so we couldn’t just ditch them outright. Where possible, we worked to build important functionality directly into the new theme. We also created more seamless integrations to allow Chase and his team to create landing pages and forms without slowing down the site. No more sending users to Google Forms to sign up for Blenders’ street team!

Moving forward together

Since launching the new site, Blenders has seen an impressive spike in conversion rate, with sales continuing skyward. We’re obviously proud of these results, and we’re even more proud to have delivered a fully custom solution that Chase’s team can feel good about long-term.

Our work hasn’t ended there, either. We continue to work with Blenders to add new features and functionality, improve speed and performance, and do everything we can to support the brand’s growth as it barrels toward its biggest year yet.

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