July 21, 2016

Store spotlight: Recycled Firefighter

When Jake Starr began making wallets out of firehose, he had no idea what he was getting himself into. A firefighter in Louisville, Kentucky, he was simply experimenting with some firehose that had been thrown out at the station. He bought a sewing machine off of Craigslist...
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July 8, 2016

Keep the engagement: A Q&A with AfterShip’s Andrew Chan

Every online merchant knows that just because a customer “completes” their order, that doesn’t mean the transaction is finished. For one thing, you’ve got to come up with the right shipping strategy and get the order shipped off. Even after all that, there’s often the matter of updating buyers on the status of their delivery, providing customer support, and sending follow-up offers to further engage customers and increase their lifetime value...
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June 29, 2016

Oh, Canada! 10 great Canadian Shopify stores

It’s a great time to be a Canadian. Not only are we on top of the world geographically, but right now we’re topping lists for education, social mobility, air quality, and happiness. The Raptors just made franchise history and turned us all into basketball fans. The Weeknd is killing it. Our prime minister is a dreamboat.
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May 19, 2016

The first 100 days: Pure Bone Broth

It’s been a wild year for Connor Meakin. It was barely three months ago that the 27-year-old launched Pure Bone Broth, Vancouver’s first commercial retailer of chicken and bone broth. The launch followed several months of testing and research—not to mention years of experience that would inspire Connor...
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May 12, 2016

Right email, right time: A Q&A with Rare’s Taylor Sicard

Email marketers have a lot of tools at their disposal. Some of these services pride themselves on sending billions of emails each month, while others provide a more crafted, intimate experience. For all of them, their core value has been helping people send bulk emails, manage subscriber lists, and track their results...
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May 5, 2016

Store spotlight: Emmy Trinh Jewelry

Nearly three years ago, Emmy Trinh was vacationing in New York when she came across a blue agate that would become a cornerstone in her career. She had recently left her corporate job to care for her mother, and while that kept her busy, she lacked a creative outlet...
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April 8, 2016

Store spotlight: GAIA Empowered Women

In our customer research, we’re always keeping an eye out for stores with inspiring stories to tell. So when we found out about GAIA Empowered Women, a Dallas-based company that employs refugee women, we knew we had to get to the bottom of their story...
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