How to write ecommerce product descriptions: A complete guide

February 6, 2019

How to write ecommerce product descriptions: A complete guide

Strategic, branded product descriptions can be the difference between an abandoned cart and a conversion. While you might save time by pasting generic descriptions into your product pages, taking the...

January 30, 2019

How to offer wholesale pricing in your Shopify store

Higher order values. Better conversion rates. Built-in marketing support. Whether you’re an ecommerce pro looking to diversify your business or an after-hours hobbyist with retail in your sights, the advantages...

January 15, 2019

5 reasons to add wholesale pricing to your Shopify store

As a Shopify merchant, you probably spend a lot of time thinking about how to scale your business—and there’s no shortage of options. You could buckle down on advertising, launch...

January 9, 2019

9 ecommerce trends to capitalize on in 2019

Worldwide ecommerce revenue is growing at an unprecedented rate. Shopify predicts that by 2021, global ecommerce sales will reach an astonishing $4.5 trillion USD. As a Shopify entrepreneur, growing your...

December 19, 2018

The most important ecommerce dates of 2019

When it comes to ecommerce statistics, there’s one common theme: The amount of money being spent online is increasing every year. While Black Friday, Cyber Monday, and the Christmas shopping...

December 12, 2018

Store Spotlight: Thodio turns up the volume on its ecommerce success

Here at Pixel Union, our mission is to create beautifully designed, easy-to-use tools to help you sell more on Shopify. We want to make it possible for you to create...

December 5, 2018

22 must-know mobile ecommerce stats for 2019

The avalanche of articles published post-BFCM 2018 had a few common themes. First, ecommerce as a whole is growing at a spectacular rate. Second, mobile commerce (or “mcommerce”) is the...

November 28, 2018

8 great real-life uses of Shopify apps this BFCM

Another year, another ecommerce record smashed. According to Adobe Insights, online shoppers spent $24.2 billion over the BFCM weekend this year. Cyber Monday led the way with $7.9 billion...

November 23, 2018

3 ideas for a more benevolent Black Friday

The emails are out. The deals are abundant. The sales are coming in fast and furious. It’s every Shopify entrepreneur’s dream come true. Or is it? While there’s no denying...

November 20, 2018

4 last-minute tasks for a banner BFCM

Three days. 72 hours. 4,320 minutes. That’s how much time you have before this weekend’s hysteria hits—less if you’re planning to launch your sales on Gray Thursday (which you may...

November 16, 2018

7 ways to dress your online store in holiday cheer

We’ve been going pretty hard on BFCM lately, but don’t think we’ve forgotten about that other holiday careering towards us like a festive freight train. While Christmas may not get...

November 15, 2018

5 standout special offers to boost your holiday sales

With so many sales for holiday shoppers to choose from, how do you make yours stand out? Is it absolutely necessary to steepen storewide discounts to 50% off? The answer...

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