State of the Union

Pixel Union themes now offer an even better browsing and installation experience on the Shopify Theme Store. Thanks to Shopify’s latest updates, each theme preset is now listed on its own.

Choosing the right product shouldn’t feel like a guessing game.

That’s why the Empire theme includes a built-in product compare feature—making it easier for customers to view key product details side by side before making a purchase decision.

Adding collapsible rows to your product pages is a small change that can make a big difference—especially for stores with highly detailed or technical products.

Announcement bars are a versatile and essential feature for any Shopify store. Whether you’re sharing promotions, updates, or urgent messages, a well-designed announcement bar helps you communicate effectively with your audience.

The scrolling text section (also known as a ‘ticker’ or ‘marquee’) is an eye-catching, space-efficient way for Shopify merchants to convey important messages right on their storefront.

A Countdown Timer is a simple but powerful tool for generating urgency and boosting conversions on your Shopify store. Explore the advantages of using a timer on your storefront, popular use cases, and how to add and customize a Countdown Timer section for your store.

While high-quality images and well-written product descriptions are essential, there’s another powerful tool merchants often overlook: video. Integrating videos into your Shopify storefront can significantly enhance user experience, boost conversions, and strengthen your brand’s credibility. Even better, if you're using...

In ecommerce today, visual content is more powerful than ever. Customers want to interact with products in ways that feel immersive, engaging, and intuitive.Available in popular Shopify themes like Empire and Tailor, the Shoppable Image section is an innovative, interactive...