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About Us

For over a decade, thousands of Shopify merchants and partners have counted on Pixel Union and Out of the Sandbox themes and apps as their go-to ecommerce provider to grow their brands.

We help merchants realize the full potential of their business. Our top-rated themes and apps offer seamless extensions to our merchants’ brands. Our products are designed to evoke emotional connection between brand and customer.

Pixel Union’s products directly influence millions of personal connections between online shoppers and the numerous brands who rely on our themes and apps every day. We do not take this responsibility lightly!

Our mission: Better commerce, by design

At Pixel Union our mission is our operating philosophy. We aspire to be intentional in everything we do. Our mission ensures our products (and the way we build, support, and market them) bring the world better commerce, by design!

Our values: Win together, grow generously, and be real

We work hard to bring our values to life in everything we do. We use them to determine how best to spend our limited time and resources across our business. Our three values are:

        Win Together

Better commerce is collaborative. We align our own goals with those of our other teams, partners, merchants, and end customers. These interests can naturally conflict, so our strength is uncovering and answering the core need. It's about acting intentionally.

        Grow Generously

Better commerce is created by an empowered team. We each strive to do our best work and proactively support each other in doing the same. We trust and rely on our teammates to learn new things, complement our strengths, and give honest feedback. We always stop to lend a hand or to share our experiences when there is a teachable moment.

        Be Real

Better commerce is compassionate. We celebrate our differences and are kind to one another. Life impacts work and work impacts life, so we accept that not every day is our best day. We owe it to each other to be self-aware of our needs and limitations. We're not embarrassed to be our true selves.

Our story

It all started in 2009, here in Victoria, Canada. It's not hard to find traces of our humble beginnings: the millions of Tumblr and WordPress sites, the legacy of early ecommerce themes, and the important work we did to empower creators while directly helping the web's biggest platforms grow and succeed.

In 2020, Pixel Union and Out of the Sandbox joined forces to provide an even broader range of themes and apps to help entrepreneurs build, launch, and grow their online stores. Also in 2020, Pixel Union became the anchor portfolio company for newly formed WeCommerce. WeCommerce acquired multiple Shopify businesses and went public later that year on the Toronto Venture Exchange in Canada.

In the spring of 2023, WeCommerce amalgamated with Tiny’s group of companies and the combined entity is approaching a market capitalization of $1B. Pixel Union enjoys a key spot in Tiny’s ecommerce strategy; collaborating with companies across the portfolio and Shopify partner ecosystem.

Today our team is fully remote, connecting and collaborating from a half dozen or so cities, but the passion is still the same! And so is our commitment to helping brands and businesses succeed—whether they're first-time Shopify entrepreneurs, growing online retailers, or Fortune 500 companies.

We'd love to get to know you, too!

If you're interested in working here, please check our Open Positions below.

If you just wanted to learn about the folks behind your favourite Shopify themes, we hope this has given you a taste.

We're proud of where we've been and what we've learned along the way. We're even more excited about our future. We hope you can be a part of it!

Join our team

We're growing and always on the lookout for great new team members who can add to our culture!